home video didn’t die, it got demanding.
Fans don’t buy Blu-rays to watch anime. They buy trophies to honor their fandom. Forget the bargain bin. Home video comes in a fancy rigid box with a booklet full of exclusive interviews.
A little email I wrote for marketing this Limited Edition. It led to the product page and a fun blog post, also by me.
Limited Edition art books are a mix of translated interviews with the Japanese cast and crew, and original copy that takes hours of research. This is one I wrote.
I also direct a team of writers and proofreaders on crafting and revising these books which range up to 200 pages long.