FunimationCon 2020

Awards: Best Virtual Brand Activation, 2020 BizBash Event Style Awards

ROLE: Lead Writer, Copy Team Director

Challenge:

Create Funimation’s first anime convention and make it virtual. Reacting quickly to the pandemic, we had two months to make it happen with a team still learning how to work from home.

Execution:

Partnering with our social team, I pitched the concept, “The con is coming to you,” launching a story that guided our campaign from TikTok to Twitter. With an outside vendor, we crafted an entirely free, 360 virtual convention experience that live-streamed worldwide for two days and involved dozens of partners in the industry.

Result:

Fans begged for more, and the award-winning event was recognized by executive leadership at Sony. We came in ahead of the curve among other virtual conventions in the industry.