Some said a virtual convention couldn’t be done. They were wrong.
the telly awards 2021 - bronze winner Immersive & mixed reality
BIZBASH EVENT STYLE AWARDS 2021 - BEST VIRTUAL BRAND ACTIVATION
Muse awards 2021 - platinum winner Experiential & Immersive
2020 was wild, huh? I’d never created an entire convention from the ground up, but there I was with a shell-shocked creative department bringing it to life from the very name down to the sign-up emails.
Influencers were guided on concept while encouraged to use their own voice.
I concepted, directed writers, and wrote copy with an unwavering fan-forward voice. We delighted audiences in the silver lining of not attending a hot and sweaty con somewhere. But also, it was a relentless call for unity welcoming all into the fandom fold.
Campaign and website style guide.